It was acceptable in the 80s. Here’s why its back. It seems as though everyone - from designers and top runway models Gigi Hadid and Kendall Jenner, to high-street stores - is going crazy for shoulder pads. But what has caused this seen-before trend to arise once again in mainstream fashion, and why do powerful women seem to love it so much? The shoulder pad was first introduced as a form of “power-dressing”, a trend first popularized in the 1930s during the Second World War,